March 14, 2023


So way back in 2018 when I was a lot healthier and happier than I am now I tried the PRIMARK PS MY PERFECT COLOUR LONGWEAR ULTIMATE MATTE FOUNDATION £5. I remember that I enjoyed it but because I spent so much money on cosmetics way back then, I went on to try lots more products and dare I say forgot about it! 

Fast forward 5 years! (It’s so scary how quick times goes by!) I thought I would retry it! 

With there being a cost of living crisis more and more people are reaching for more affordable cosmetics. It’s no wonder that dupe beauty products are becoming more popular now than they ever have. Primark have some lovely foundation dupes right now and with me buying this one before I was keen to see if it was worth purchasing again in 2023!!! 
So this actual foundation has had a rebrand. The packaging was lovely before but now it’s In such lovely new packaging which is dare I say a bottle more similar to the Estée Lauder product that it’s a dupe for and a new name. It’s now called DOUBLE COVERAGE MATTE FOUNDATION. 
So we have talked about the similarities of the packaging which is the first thing to notice. The second has to be the price! Bear in mind I bought this product 5 years ago and it cost me £5 well it’s still £5!! Whilst everything else in Primark is going up in price this foundation isn’t!! 
On the same note the Estée Lauder Double Wear is now £38. 
Five years ago it was £32 and yes I’ve tried it and it’s good and all that, but I don’t want to be spending that kind of money on one makeup product when I can have a whole load of new things instead. 
Website picture (not my own!!) 
The DOUBLE COVERAGE MATTE FOUNDATION product comes in a glass bottle which for a start makes the product look more expensive than it is. If you have read any of my previous Foundation reviews you might already know I’m not really a fan of foundations in glass bottles and prefer plastic tubes instead. But saying that this is a nice shape and size so I don’t mind this bottle so much., it’s just so hard to get the liquid out of the bottle! (This is the same with the Estée Lauder product as well.) You get 38ml of product which is about normal for most foundations. I bought the shade COOL BEIGE 06 which is similar to the shade I had previously. The formula also contains Hyaluronic Acid which I’m sure the previous one 5 years ago didn’t so I’m excited to try!! 
So how did I go on with this foundation. I always like to do a little day test when I’m trying out a new foundation on a day when I don’t really need to leave the house. As I had a few days off work last week it seemed the perfect time to do this.
I always think I’m safer to be at home when I’m doing a day test as if I start to go orange no one will see me. Not that it bothers me really as I think I am often seen with dodgy makeup when I’m out and about. Believe me this happens all the time and I try so many new things I’m either orange or smudged with mascara.
The first thing you notice is it’s quite a thick formula and I had to shake my bottle first to get anything out. I did use a brush to pop it on my face. I did start off with my hands but it did seem like it was setting before I could blend it out. I have since tried it with a damp beauty blender and that seems to work as well. But you have to get in and blend it really quickly. This to me is a good thing as it does fully set and isn’t tacky or sticky at all.
I also like to mix it with my Pixi Flawless Beauty Primer. This makes it easy to blend and gives you a little bit of a glow. 
It covers really well and even though the shade was a little light for me I don’t think it made me look ill or too pale. (No more than usual!!) 
With it being oil free it really seemed to suit my skin as well but I did pop a little bit of my trusty RIMMEL STAY MATTE pressed powder over the top which I always do. Even though it’s a Double Coverage Foundation it didn’t go cakey or look too much.
It gives a good finish which I did like the look of and really does last.
By dinnertime it was still going strong and even by tea time which is about 12 hours later you could still get away with it without any touch ups. I wasn’t orange either which believe me is a bonus!
I don’t know how this would fair in warmer weather as it cooler in the UK at the moment. I know that sometimes foundations do melt in the summer heat. Maybe you wouldn’t want to wear such a full coverage foundation in the summer months but for now while it’s not warm at all it’s ideal for me.
It does have an SPF 15 included in the product (the Estée Lauder Double Wear has an SPF of 10) and I always like a foundation to contain an SPF as it saves using an extra sun cream which can sometimes make my face extra oily. Saying this I would probably mix it with my Nivea Sun Shine Control factor 50 face cream which I really enjoy using in the warmer months. 
I would say it’s an amazing dupe for the Estée Lauder Double Wear if you get your perfect shade. This Primark one for me is a little light, where as the Estée Lauder sample I was given, that I have compared it with is too dark so I never really use the sample anyway. I would say it does last the same amount of time and makes a great cheaper product for a long lasting foundation.

Until next time 


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